If you're an early stage founder, it can be really easy to lose sight of the big picture. You spend tons of time jumping from fire, fixing bugs for the noisiest of your user base to keep them happy. While this is a somewhat necessary component of startup life, it can also end up giving you a pretty skewed view of how your product is actually being used. Oftentimes, your noisiest users aren't actually representative of your userbase a a whole. In fact, if you spent all of your time worrying about making them happy, you may look up a few months later and realize you've gotten fairly off track of your initial intentions with your product, maybe even making some of your other users unhappy in the process.

Oftentimes when building a company or product, you'll need to turn to others for advice and feedback. Sometimes, that's easy - you have some people in your network who can help. Other times, you realize that it'd be best to ask some strangers... but asking strangers for advice can be daunting! Here are some tips to make your cold outreach go as smoothly as possible.

If you've never had to onboard an employee from scratch before, it can be a little daunting. You want to start your relationship off on the right foot and a chaotic onboarding process won't impress anyone. Here are some of the things you should do to make sure your employee has a smooth first few weeks.

For those unfamiliar, CAC stands for Customer Acquisition Cost. You calculate it by adding up all the money you spent on marketing in a particular time period and dividing it by the number of customers you acquired in that same time period. If you spent $1000 on marketing and acquired 100 customers, you have a $10 CAC.

Buying ads can be expensive and a waste of time early on, especially if you're still trying to figure out who your ideal customer is. Before opening up an Ads Manager or hiring a growth consultant, try a few of these strategies. The best part? The information you get from trying these out will help you run more successful ad campaigns in the future.